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Last updated: December 2025
The U.S. marketing and creative industry is evolving fast. Agencies and startups are increasingly turning to nearshore talent in LATAM to scale operations, improve delivery speed, and reduce hiring costs, without sacrificing quality or communication standards.
This guide summarizes aggregated, non-sensitive hiring insights based on Floowi’s nearshore data across Latin America between 2023 and 2025. All information is anonymized and designed exclusively as a regional benchmark for U.S. companies evaluating the nearshore model.
Why LATAM Talent Has Become a Strategic Advantage
Hiring in LATAM offers a unique mix of benefits:
- 50–70% cost savings vs. U.S. talent
- Strong English proficiency
- Full time-zone alignment
- A deep pool of creative, marketing, and technical talent
- Rapid growth in AI and automation roles
- Faster hiring cycles—typically between 9 and 15 days for most roles
While hiring in the U.S. frequently takes 30–45 days, nearshoring in LATAM drastically accelerates time-to-hire. Agencies gain the ability to react quickly, scale campaigns faster, and avoid costly workflow bottlenecks.
2025 Regional Compensation Benchmarks (Aggregated)
Below are broad, blended ranges across creative, marketing, and technical roles.
These ranges are intentionally wide and anonymized to protect private data while still providing clear directional benchmarks.
Compensation Overview by Country (Aggregated Benchmarks)
Key Insight: Across categories, LATAM compensation remains significantly below U.S. equivalents, making nearshoring one of the most cost-effective hiring strategies for agencies and SaaS startups.
Speed Matters: LATAM’s Time-to-Hire Advantage
One of the biggest advantages of nearshoring is how fast companies can recruit skilled talent.
Time-to-Hire Comparison (Typical Benchmarks)
Floowi Insight: Faster hiring cycles mean agencies don’t lose momentum during busy seasons or high-growth periods. Teams can scale up in real time, not weeks later.
Category-Level Benchmarks for LATAM Talent
To maintain confidentiality, these benchmarks are published as category-level insights instead of role-level salary numbers.
Talent Category Insights
2025 Role Demand Trends Across LATAM
Based on aggregated hiring activity, three role clusters show the highest growth:
Fastest-Growing Role Clusters
Country-Level Talent Snapshots
Mexico
The largest and most balanced nearshore market with strong talent availability across nearly every role category.
Colombia
Exceptional market for creative, content, marketing ops, and client-facing roles with strong cultural alignment.
Argentina
Known for highly skilled senior creative and technical professionals.
Brazil
Premium market for UX, strategy, and senior creative talent.
Central America
Efficient for creative, CS, and marketing roles, with growing adoption of the nearshore model.
Key Takeaways for U.S. Companies Hiring Nearshore
- 50–70% cost savings compared to U.S. roles
- 9–15 day hiring cycles accelerate campaign execution
- Strong English proficiency across creative and marketing roles
- Top-tier creative and marketing talent across multiple countries
- Technical and AI talent is rapidly expanding
- Time-zone alignment enables real-time collaboration
- LATAM offers scalability without compromising quality
Expert Insight
“Nearshore hiring gives U.S. teams the collaboration, quality, and speed they need—without bloated budgets or timezone delays. LATAM continues to prove why it’s the most strategic region for agencies and fast-growing companies.”
— Camilo Velasco, Founder & CEO, Floowi
Source & Citation Statement
Source: Floowi Data Brief (November 2025 Edition).
All benchmarks are aggregated, anonymized, and reflect general market insights across LATAM from 2023–2025.
Explore More
Looking to build a creative, marketing, or technical team in LATAM?
Visit Floowi to explore workflow-ready roles and hiring frameworks.
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