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Marketing Managers Find Perfect Fits With Offshore Talent

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November 3, 2023

Marketing Managers Find Perfect Fits With Offshore Talent

How offshore talent provides affordable marketing professionals with specialized skills, cultural fit, and 24/7 availability to help marketing managers solve hiring challenges.

by

Cam Velasco

5 years of Experience

Empowering marketing agencies with top-tier offshore talent from LATAM. Passionate about bridging the gap and redefining global hiring for growing companies.

Expert in

Marketing

Hire Top LatAm Talent in 15 days

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Table of Contents

The Struggle to Find the Right Marketing Talent

Marketing managers at growing companies often face challenges finding suitable talent locally. Hiring can be difficult and expensive, with the average marketing manager salary exceeding $115,000 in the US. The wrong hires can negatively impact marketing efforts and waste valuable budget.

Marketing managers have specific needs when building their teams - they want talent that aligns with company culture and has the right skills. But finding that perfect fit locally is frustrating for most marketing directors and executives.

Local hiring pools are limited, especially for niche digital marketing skills like PPC, SEO, and social media expertise. Competition for top talent is fierce as companies vie for the same small pool of qualified candidates. Marketing managers struggle to find professionals with the specialized skills and experience needed for today's digital strategies. Applicants often lack the cultural fit or work style match. Time zone differences between the US and abroad hamper seamless collaboration with US-based teams. The costs add up quickly, especially for smaller companies or startups with tight marketing budgets.

For marketing managers, bad hires lead to wasted time and money re-training or replacing team members. But with limited local options, managers settle for less than ideal talent. The struggle continues trying to align mismatched skills and culture. Offshore talent provides solutions to these hiring pain points.

Discovering Advantageous Offshore Talent Solutions

Offshore talent offers access to experienced marketing professionals from around the world. Key benefits compared to US hires include:

  • Major Cost Savings: Offshore talent costs significantly less with hourly rates 20-50% lower compared to US salaries. A US-based SEO specialist may cost $50/hour or more, whereas qualified offshore SEO talent averages $25-35/hour.
  • Access to Specialized Skills: The global talent pool provides niche expertise local applicants may lack, like PPC advertising, email marketing automation, content localization, etc. Offshore pros bring cutting-edge digital marketing skills.
  • Flexibility & Scalability: It's easy to ramp talent up or down as needs change. No long-term contracts required.
  • Cultural Fit: Firms like Floowi ensure selected talent aligns with company culture through profiling.
  • 24/7 Productivity: Time differences allow round-the-clock collaboration and maximum output. A content team across time zones can produce fresh blogs 24/7.

Access to Top Global Marketing Talent

The immense talent pool outside the US provides experienced, skilled marketing pros across roles:

  • Graphic Designers & Creative Talent
  • Digital Marketers (SEO, Social Media, Email)
  • Website Developers
  • Content Writers & Editors
  • Account Managers & Strategists

Proper time zone alignment ensures seamless collaboration with US teams. Offshore pros often have more advanced digital skills compared to local hires. Global access gives marketing managers a significantly larger, more qualified talent pool to build their teams.

The Key Advantages of Offshore Marketing Teams

Here are the core benefits provided by offshore marketing talent:

  • Major Cost Savings: 20-50% cheaper rates than comparable US hires.
  • Flexibility: Scale team size up or down quickly. No long-term commitments.
  • Cultural Fit: Firms thoroughly screen for culture alignment.
  • 24/7 Productivity: Timezones allow round-the-clock collaboration for maximum output.
  • Specialized Skills & Experience: Access niche capabilities like paid social advertising, localization, etc.

A Success Story in Finding the Right Fit

One marketing director at Acme Co., a growing SaaS startup, struggled for months to find suitable talent until connecting with Floowi. Their offshore talent search was personalized to fit their unique needs and culture. Within two weeks, they hired the perfect marketing pro.

The marketing director required niche digital marketing skills their local applicant pool lacked. They wanted talent that matched the startup's energetic, innovative culture. But local hiring was prohibitively expensive for their tight marketing budget.

After connecting with Floowi, the director described their ideal candidate and any dealbreakers. Floowi only provided candidates that aligned with their needs and culture. The director quickly found the perfect fit - a digital marketing specialist with 5+ years experience running global PPC cam-velascopaigns.

In under 15 days, the director hired their ideal marketing pro at significant cost savings compared to local hires. The new team member flawlessly fit their culture while providing specialized PPC skills. Thanks to Floowi's global talent network, the marketing director solved their hiring struggles.

The Director's Offshore Talent Search

The marketing director reached out to leading offshore talent firms like Floowi. They provided:

  • Exact skills and experience required
  • Cultural fit and work style preferences
  • Must-have attributes or dealbreakers

Floowi tailored the search to the director's specific needs. Their screening ensured only suitable, aligned candidates were presented. Floowi guaranteed they could find the ideal fit within 15 days.

Finding the Right Match Quickly

Floowi delivered a shortlist of qualified candidates matching the director's criteria. After efficient interviews, the director found their perfect marketing hire.

The new team member had 5+ years optimizing global PPC and social media cam-velascopaigns. She aligned flawlessly with the startup's culture. Her strategic thinking and technical expertise were perfect for their needs.

In just 12 days, the director hired their ideal marketing pro thanks to Floowi. The process was fast, effective, and aligned with their goals.

Key Takeaways for Marketing Managers

Hiring suitable marketing talent locally can be a frustrating, expensive struggle. Offshore talent provides an advantageous solution:

  • Wider Talent Pool: Access specialized skills and experience like PPC, localization, etc.
  • Major Cost Savings: 20-50% cheaper rates than local hires.
  • Flexibility: Scale team size up or down as needed.
  • Cultural Fit: Firms like Floowi ensure alignment.
  • 24/7 Productivity: Maximize output through timezone management.

For marketing directors and executives, offshore talent solves hiring pain points. Firms like Floowi can quickly deliver ideal marketing pros tailored to your needs and culture. Their global talent pool provides the niche skills, experience, and fit required to maximize marketing success.

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