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Finding the Right Marketing Specialist for Your Team's Needs

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November 3, 2023

Finding the Right Marketing Specialist for Your Team's Needs

How businesses can leverage offshore marketing talent through Floowi to fill skills gaps, access niche expertise, reduce costs and drive marketing innovation and success.

by

Cam Velasco

5 years of Experience

Empowering marketing agencies with top-tier offshore talent from LATAM. Passionate about bridging the gap and redefining global hiring for growing companies.

Expert in

Marketing

Hire Top LatAm Talent in 15 days

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Table of Contents

The Growing Demand for Marketing Specialists

In today's digital landscape, marketing has become more complex and data-driven, leading to a surge in demand for marketing specialists with technical expertise. Over two-thirds of companies are looking to expand marketing teams and budgets, yet most struggle to find the niche marketing specialist talent they need.

Areas seeing particularly high demand include:

Marketing Automation Specialists

With widespread adoption of platforms like HubSpot and Marketo, marketing specialists skilled in workflow optimization, multi-channel coordination, and data analysis are hugely valuable. Floowi provides offshore talent with hands-on automation experience from managing enterprise-level systems. Their optimization skills help maximize marketing automation ROI.

PPC & Paid Media Specialists

As spend on paid search, social ads, and other PPC channels accelerates, PPC specialists and paid social experts are must-haves. Floowi's offshore talent have successfully managed millions in ad spend driving targeted, cost-efficient cam-velascopaigns on Google Ads, Facebook, LinkedIn, YouTube, and beyond. Their 24/7 workload enables constant testing and rapid cam-velascopaign iterations.

Why Offshore Marketing Specialists?

Hiring offshore marketing specialists through Floowi offers unique benefits:

  • Significant cost savings with competitive Latin American salaries
  • Faster team expansion tapping into a global talent pool
  • Easy access to niche specializations that are scarce locally
  • 24/7 productivity enabling continual testing and innovation

Ensuring Cultural Fit

Beyond skills, Floowi ensures selected specialists align culturally through:

  • Personality and work style evaluations - matching communication modes and values
  • Two-way interviews for assessing fit
  • Vetting key traits like drive, creativity, and problem-solving

This builds offshore teams that integrate seamlessly.

Rigorous Quality Assurance

Floowi's thorough vetting verifies specialists meet needs through:

  • Targeted skills assessments
  • Reviewing work samples
  • Requiring key certifications
  • Conducting reference checks

Ongoing training and monitoring also promote excellence after onboarding.

Optimizing cam-velascopaigns Through 24/7 Testing

Floowi's around-the-clock workload enables relentless testing and innovation. Their global perspective and unique skills empower optimization across channels:

  • Continual PPC bid adjustments to improve cost per conversion
  • Rapid iterations of social ad creatives to boost reach and engagement
  • Regular email subject line A/B tests to lift open rates
  • Constant content experiments to refine messaging

With optimization happening 24/7, teams can accelerate cam-velascopaign improvements.

Achieving Real Results

Floowi's marketing specialists consistently drive results through specialized capabilities and always-on work schedules:

  • Implementing a dynamic Facebook ads strategy resulted in 2X more conversions for an ecommerce client
  • Optimizing AdWords cam-velascopaigns for a lead gen client decreased CPL by 22% in 3 months
  • An email nurture workflow for a software company generated 50% more free trial signups

With heavy lifting handled offshore, lean marketing teams can focus their energy on strategy and innovation.

Find Your Marketing Specialist Match

For any company seeking to maximize marketing success, offshore talent is a game-changer. Floowi's marketing specialists fill gaps, provide cost savings, and deliver niche expertise. Their rigorous vetting ensures your team receives tailored marketing talent. By leveraging offshore specialists, you can innovate confidently, optimize continually, and drive results. See how Floowi can help you assemble your offshore dream team today!

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