DIY Media Group, based in Philadelphia, helps independent musicians and authors publish their work, and recently expanded into commercial printing. With a small but mighty marketing team responsible for three brands, the company needed qualified talent to manage their growing email marketing efforts without exceeding their budget.

By partnering with Floowi, DIY Media found Erica, a skilled, reliable professional who quickly became an essential part of their team.

Summary

Challenge: A small in-house marketing team managing multiple brands needed expert email support but lacked the bandwidth and budget to recruit effectively.

Why DIY Media chose Floowi: Floowi provided highly qualified offshore candidates who met both the team’s technical needs and budget constraints.

Solution: Floowi simplified the hiring process, quickly presenting a shortlist of pre-vetted candidates and handling all onboarding and payment logistics seamlessly.

Roles hired: Email Marketing Specialist, Email Marketing Coordinator and Front-End Website Dev.

Results:

Recruitment process completed with only 3–4 interviews.

Reduced time-to-hire dramatically.

Full onboarding handled smoothly in just a few steps.

New hire integrated perfectly into the company culture and exceeded expectations on strategic projects.

Challenge

As DIY Media grew its portfolio of brands, the marketing team became stretched thin. The company needed an experienced professional to manage their expanding email marketing program, but recruiting through traditional platforms proved overwhelming.

Sarah, the Director of Marketing, faced the challenge of finding someone skilled, trustworthy, and culturally aligned, while staying within a limited budget.

Solution

Floowi made the process simple from start to finish. After outlining DIY Media’s needs, Floowi quickly presented a small pool of highly qualified candidates. Within just a few interviews, Sarah found Erica, a candidate who not only had the right skills but also matched the company’s values and energy.

From paperwork to onboarding, everything was handled effortlessly, allowing the marketing team to focus on their strategic goals rather than administrative tasks.

Results

Partnering with Floowi gave DIY Media the support and flexibility they needed to keep growing without overloading their internal team:

Fast hiring: Only a few interviews were needed to find the right candidate.

Smooth onboarding: Payment setup and integration into the team were handled effortlessly.

Strong performance: Erica quickly proved her value, taking on strategic projects and earning praise from the entire team.

Cultural fit: Her attitude, problem-solving skills, and collaboration style made her a perfect addition to the company’s close-knit culture.

Ready to Find Your Next Key Hire?

Like DIY Media, you can grow your team with top nearshore talent, fast, affordable, and fully aligned with your culture. Floowi makes hiring effortless so you can focus on what truly matters: growth. Schedule your free consultation today to start hiring with Floowi.

Visit DIY Media’s website to learn more about their work.

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